The Challenge
This project was completed for a local Detroit property manager that wanted to refresh their website and brand identity. The original site was outdated in its design and did not have consistent brand identity throughout the site. The clients wanted a more modernized website layout, while retaining all of the information that was currently on the site. My goal with this project was to deliver a functional design that would allow users to easily identify the services that Great Lakes Property Management Group offers, provide an information architecture that is simple for users to follow, and present information in a way where it is not overwhelming to users visiting the site for the first time.
Design Strategy:
- Competitive analysis
- Branding guide
- Wireframes
- UI Design
Role:
UX Designer, UI Designer, UX Researcher
Tools:
Figma, Marvel, Illustrator
Duration:
3 weeks